CELEBRATING INNOVATION IN END-OF-LIFE CARE
Broadway House for Continuing Care Recognized

New Jersey's Only Nursing Home for People Living with HIV/AIDS Gains National Attention.

Newark, NJ, July 26, 2004 -- Broadway House for Continuing Care, New Jersey's only specialized care facility for people living with HIV/AIDS today was named a 2004 Circle of Life Award Honoree. Broadway House was recognized for its outstanding program that improves the care of patients near the end of life or with life-threatening conditions.

The Circle of Life Award celebrates programs across the nation that have made great strides in palliative and end-of-life care. The awards are supported by the Robert Wood Johnson Foundation in Princeton, N.J and are sponsored by the American Hospital Association, the American Association of Homes and Services for the Aging, the American Medical Association and the National Hospice and Palliative Care Organization. Broadway House is one of ten organizations honored this year by the Circle of Life Award Program.

Broadway House is designed to meet the post-acute needs of people living with AIDS, providing complete and expert residential health care and rehabilitative services.

"We are particularly proud of the palliative care we provide at Broadway House and of the health gains made by providing that care," said James Gonzalez, MPH, CHE, President and Chief Executive Officer of Broadway House. "Our goal for residents -- whose average age is just 35 -- is discharge planning and preparation for life back in the community. This requires medical, nursing, psychological, and pastoral care; treatment, pain, and wound management; and rehabilitation. We have found that quality palliative care measures, such as guided imagery, meditation, aroma therapy, bereavement therapy, music therapy, acupuncture, and/or massage, helps improve outcomes."

“Broadway House for Continuing Care has made great strides in end-of-life and palliative care. Their program reflects the importance they put on serving patients, families and those around them,” said AHA President Dick Davidson. “That’s why they’re receiving the Circle of Life Award Citation of Merit.”

Broadway House was chosen by a selection committee made up of leaders from medicine, nursing, social work, and health administration. The committee focused on innovative programs that respect patient goals and preferences, provide comprehensive care, acknowledge and address the family or caregivers’ concerns and needs, and build systems and mechanisms of support to continue the program for future patients and caregivers.

“It’s a privilege to be recognized for the work and ideas we feel are so important to our community," said Nancy Urff, RNC, CDONA/LTC, Assistant Executive Director at Broadway House. "This is an award for everyone involved with Broadway House and we hope the success of our program helps inspire others in this area."

This is the fifth year for the Circle of Life Award. For more information on the Circle of Life Award, visit www.aha.org.

Broadway House for Continuing Care serves 360 residents with HIV/AIDS annually. Broadway House was opened in 1995 by a consortium of five hospitals in the city of Newark, New Jersey. It is New Jersey's only specialized nursing care facility for people living with HIV/AIDS. Broadway House embraces the long-term care for people with HIV. More than a house, it is "home" to residents with AIDS. Visit www.broadwayhouse.org for more information.

Broadway House For Continuing Care - 298 Broadway Newark, New Jersey 07104 - (973) 268-9797